Customers can come across your business from any given site. Examples are Google Plus, Linked In or Yelp. From these sites, the customers can get information such as contacts, education, recommendations, hours and reviews. On each of these channels, the information should convey a consistent message about your business.
Steps to create a holistic online identity of your business
The first step is diagramming your business presence online. For example, you can say that your business has a profile on Google Plus, Linked In and Yelp as well. After this, you can verify and make sure that on every channel, your customer is provided with the basics of your business and your product or service. Examples of these basics are your business address, phone numbers, rates, hours and email as well.
The second step is to integrate these channels with each other. You can do this by including links that give more information about your business. For example, on your Google Plus page, you can include links to your Linked In profile. Also, you can include links to your Yelp page on your Linked In profile. Thus, the point is to add links on each and every channel that your business is using on the internet. These links will create a web of information about your business on the channels that have your business profile on them.
Step three is to do research that will increase the value that you add to your products and services. Also, personalize your business by adding media such as photos showing customers that are happy and educational reports about the industry that you are in. After this, you can look at the information that is on each channel and try and discover if the information given on the channels satisfies the customers.
The process of a business online presence
The customer can go through the first profile and see the pictures of happy customers that you have posted. For example, they can go through the Google Plus business profile and they can see that you are very connected. This shows that you are trusted online and have a following. However, the customer may want to know more about your business and your products or services but there is not enough information on the first channel. Thus the customer can click through to the next channel and see the information that is there. On this new channel, the customer can then see more information that answers his questions. The customer can then want to know more about the business itself or the business owner. For example, on your business Linked In profile, they can see your credentials and your business. If the channel that they are currently browsing does not answer that question, then the customer can go to another channel. For example, if the customer wants to know more about the services that the business has handled in the past, they can go through your Yelp profile.
The last step is to ensure that your online presence meets your customers’ needs and also increases your business revenue. The aims of your online presence are to increase visitors to your business profiles, engage these visitors, call them to action and then convert them into customers. Having holistic online presence for your business can successfully convert potential customers into repeat customers.
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