1. Create a Google Plus page- This will help you to reach all of the Google traffic with ease, as well as taking first reviews from your customers and other users visiting your page. The Google Plus page also acts as a homepage, as you can post photos, posts/updates, videos, and create feedback discussions between you and your clients.
2. Expand your online presence- Once you have established your successful Google Plus Page, you can use posts and reviews from the page to see what other websites and pages people have previously used to find similar businesses. Since that establishes a basic market and competition, and you have access to what your customers are viewing, you can create pages on these websites to help increase your business’ views and traffic.
Some of these commonly visited websites include Yelp: best for a wide variety of reviews
Facebook: best for high numbers of personal referrals and discussions
Twitter: best for advertising real time information, as well as current deals/offers
3. After you have discovered the best websites in which to create profiles following your customer’s preferences, you need to do just that: create the best looking profiles. If you create a profile that looks fake, or is missing information, people will likely think of it as a scam or a bad business and will skip it in favor of others. You MUST include all the basics: your name, company name, phone number, email address, prices/rates, and the geographic area that you are located in.
4. Through engagement in these other websites after your profiles have been successfully created, you must let your customers know that you are online and are operating the same methods. Increasing customer engagement is key- much of the market is built online through reviews and referrals from other websites and from other customers.
Since communication is infinitely faster online, keeping up with your client base is vital in building your business to reach its maximum potential. Answering questions quickly and concisely, sticking to the point, and maintaining what it is your business stands for are all great ways to build strong customer engagement. Cross-linking all your channels (putting links to your other websites) is key to building strong engagement, getting the highest number of reviews, and creating a seamless business that your customers can participate in through any means they desire.
5. If using social media and other existing online channels aren’t generating enough business/traffic for you, or if you simply want to get even more customers, you can create your own website. It will take time to create a successful and well-planned website, but you will generate much more business and income. You can use web designers and people who have high degrees of technological skill to help build your site so it looks appealing, is easy to understand and follow, and leads to the most sales/customers for you and your business.
BEST PRACTICES TO REMEMBER: Feedback is key. As much as you can, get referrals and reviews from customers to continue growing your online presence.
In creating your own pages on different channels and subsequently your own website, make sure you have unique content and that each page, while maintaining the same message, has different comments and is worded differently. Don’t copy and paste from page to page. It looks tacky, and makes customers feel that you don’t care about your business. If you don’t have unique, good things to say about it, then why should they??
If you need more assistance or other tips/advice, contact us
Good luck!!
Milan Adam
The post How to Build a Better Online Local Business: Tips and Ideas appeared first on Toronto SEO Expert.
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